Building brands & telling stories since 1867.
Great marketers are great listeners. Just as the best treatment plan begins with a thorough understanding of a patient’s issue, we believe the only way to develop a marketing campaign (or even run one ad!) is to listen to your specific needs, strengths and benefits. Ultimately, everything begins with a conversation. That’s it. We are all ears.
The goal is to understand your services and patients even better than you do! Our research runs deep as we look at your market, break out audience segments determine growth potential. Your future patients have complex needs, preconceptions and beliefs. Through learning about these patients we can highlight those things about you that are most important to them.
Creative solutions are crafted to speak directly to your ideal audience and motivate them to action. Although your overarching message stays the same; your tone and vocabulary changes whether you are speaking to your colleague or your daughter. How you say it needs to change based on your audience. We will help vary those tones so that you stand out, get noticed, and see results. We create stories that pull patients in and inspire them to act.
Now you have an in-depth understanding of your patients and a tailored message. It’s time to amp up the volume as loud as we can! But if we aren’t pointing your speaker in the right direction, it will never reach the right audience. That’s why we make detailed tactical decisions to put your message on the right channel and through the most effective medium for your ideal patient.
This is the longest step since we don’t just review results once during the course of your campaign. Reviewing results happens on a weekly or monthly basis, depending on your preference. From brand impact to cost per lead, you will see all angles of your results as your campaign evolves.