Which comes first? A business or the brand? We believe the brand is what motivates the development of the business or practice which is then further defined after the development of a business. Your brand is what distinguishes your practice from all others. Our team works with you to define and successfully communicate these distinguishing characteristics to your future patients.
Your brand speaks volumes about what your practice provides and how you approach health care. What does your organization value? Innovation? Thought leadership? Specializations? Developing a great brand takes deep self-examination, bold creativity and a solid grasp of what your future patients need. Let us breathe new life into your organization’s story.
Once your brand is developed, it takes visibility and persistence to let the brand grow. You are in luck; we can help with that, too.
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a lot more enjoyable than it sounds. It is not as time-consuming as you might guess, but it will challenge your marketing team to think about your hospital or practice in a whole new light.
The strengths and weaknesses are internal (e.g., reputation, awards, technology). With some work, these can change over time. Opportunities and threats are external (e.g., market trends, competitors, insurance). These external circumstances are coming at you whether you like it or not. You can’t change them, but you can be aware and prepared for them.
Our clients often know that a rebrand is needed but don’t know where to begin. This is the starting line. Here’s why:
A SWOT analysis:
- Gives you a systematic way of organization.
- Helps you see the big picture from an outside perspective.
- Keeps you honest.
- Shows you what your competition is up to.
- Helps you define goals that focus your efforts and prevent marketing road blocks that arise when your team is not moving in the same direction.
SWOT analysis is the birthing place of innovative ideas and a springboard to a successful campaign.
How do you visualize a story? What turns words into pictures? The creative minds at Amplified Medical have the expertise to transform the passion and strength of your organization into visually appealing graphics that spark action.
Amplify your brand with:
- Online advertising campaigns
- Print advertising
- Video production
Amplified Medical has been writing and telling stories since 1867. Over time, our writers have developed proficiency in understanding healthcare advertising and marketing. No matter your particular medical specialty, our team will accurately share your message through professional writing.
Utilize our expertise for:
- Content marketing
- Blog writing
- Native advertising
- Public Relations and Press Releases
Numerous clients have come to us after testing the advertising waters by spending a little money on Facebook or running ads in their parish’s bulletin. While it’s great to gain experience in marketing, it’s even better to approach it systematically with a plan, a goal, and a means of measuring results.
Marketing strategy is the marriage of your brand strategy and business objectives. We ensure that this match will reinforce your brand positioning and yield the highest exposure and number of new patients. This strategy is the cornerstone for cultivating a strong, trusted image.
Media Planning & Buying
In this information age, patients research and learn as much as they can before stepping into the doctor’s office. According to CBS News, one in three adults will self-diagnose online before visiting a doctor. These online sources include a mix of Google, health information sites and social networks. (At the same time, Pew Research Center determined that 13% of adults do not use the internet.) Amplified Medical is here to help you determine who is looking where. Your unique message needs to be where your ideal patients are looking, like:
- Online Display Banners / Site ReTargeting / Programmatic Ads
- Video PreRoll
- Social Media Content & Advertising
- Local News Site Ad Distribution
- Email Marketing
– Wayne Gretzky
Easy to Navigate Websites
An award-winning website has a forward-looking design, is easy to navigate and will prompt visitors to schedule an appointment. Your website is the information hub of your hospital or practice and can often contain a wealth of information. The graphic artists and developers at Amplified Medical are experts at organizing content and displaying your offerings in a visually appealing way. In the end, every piece of material on your website directed towards bringing patients in the door.
- Web Hosting & Design
- Appointment Requests
- Logo Design
- Website Analytics
- Search Engine Registration
- Custom Features (Live chat, location finder, etc.)
- Landing Page Optimization
- Ongoing Knowledgeable Support
Premium Visibility on Search Engines
Contrary to popular belief, websites don’t run off of a “build it and they will come” philosophy. Ongoing efforts to market and improve your website are necessary to keep up with the 500 or so changes that Google makes to its algorithms every year.
Google makes these changes for the end goal of improving the users’ experience. The primary focus at Amplified Medical is the same. Search Engine Marketing (SEM or Google Adwords) and Search Engine Optimization (SEO) are the tools to make this happen.
Search Engine Marketing (SEM)
Display your message in the right place, at the right time-when patients in your area are searching for symptoms and your services. Search Engine Marketing places you in the sponsored ad section on Google.
The Stock Market of Digital Advertising
Every business is unique, and every campaign requires an individualized approach. Hundreds and thousands of keywords (by category) are available to choose from, and selecting the wrong keywords will not only be ineffective, it will also cost you money. Our experts will manage your campaigns for you so you can do what you do best…run your business!
Why is Management Important?
Our services start with understanding your online strategy and knowing your goals and objectives. With our customized Search Engine Marketing (SEM) solutions, we provide you with quick and effective ways to make the search engines work for you and drive potential customers to your website.
Video Production & Distribution
Video is one of the most engaging ways to share your passion and approach to health care. We understand that positive patient outcomes stem from trust and a solid physician-patient relationship. Patient testimonials and physician introductions are a positive first step towards cultivating that rapport.
- Commercial Quality Production
- Patient Testimonial
- Google 360 Virtual Tour
- Aerial/Drone Coverage
- Physician Introduction
We could spend considerable time writing about the high quality of our video production team’s work, but you can see it for yourself!
Paid & Earned News Media / PR Distribution
Amplified Medical’s parent company, Lee Enterprises, is a leading local news provider with 46 daily newspapers in 21 states. We have been in the information sharing, storytelling and news breaking industry since 1890.
We have far more writers and journalists than all our competitors and provide information vital to our communities. No competitor can match the results we deliver through our newspapers, digital sites and niche publications.
Through our print and digital products, your story can reach more than 75% of the adults in our largest markets each week. We deliver news, information and advertising whenever and wherever people want it.
Hospital and Physician Reputation Management
“How can I remove a bad review online?”
This is certainly one of the questions we are most frequently asked by marketing directors. While there is no magic eraser, there are a number of strategies to employ to keep your online reputation positive.
The key is to know what is being said about your business as it happens so you can respond swiftly and effectively. You spend time and money to make your hospital or practice successful. Now it’s time to take control and protect your reputation online and off by monitoring and managing what is being said about your business on the web.
– Publilius Syrus, Ancient Philosopher
Tracking key performance indicators (KPIs) and metrics starts even before your first ad even runs. Our team will work with you to define your KPIs and what success looks like. While all of our clients measure success differently, these quantitative results usually include:
- Call tracking
- Appointments set
- Website traffic & engagement
- Event attendance
- Social media engagement
- Email opens, clicks & signups
Our collective success depends on these results. Amplified Medical monitors and analyzes your results on a regular basis. Regularly scheduled meetings with your team encourage transparency and open the doors for sharing success and refinements.